[SEO] Search Engine Optimization means optimizing a website for search engines. It includes the following techniques:
• Design and develop a website for ranking well in search engine results pages.
• Improve the quantity and quality of traffic to a website from organic searches.
• Market your website based on how search algorithms work, and what visitors may search.
SEO also called as SEO copywriting and most of the methods used there to promote sites in search engines pages, tackle with text.
If you have plan to do some basic SEO for your website, it is necessary for you to understand how search engines work.
It is a process to fetch all web pages of your website. This work is executed by crawlers.
Is a Process to create index for all the pulled pages and keep them into a database from where for later retrieval. Indexing process is used to identify the words and queries that best describe the page.
The Final step in this process is retrieving the best matched results and display them in the browser.
When user searches the query, the search engine executes the process and compares the search query with the indexed pages in the database.
It is possible that there are several pages those contain the search query, There comes the relevancy of the pages and the search engine starts calculating relevancy of the each of the indexed pages.
All search engines frequently update their relevancy algorithms. If there is change in your rankings it is because of an algorithmic change or something else which is out of your control.
Though the basic operational principle of all search engines is the same, but the little relevancy differences of their algorithms lead to major changes in results relevancy.
Skill of writing content on the website with which user can have a better experience using exact or specific search terms is called SEO Copywriting. Its motive is to rank there web page on search engine result pages.
It also optimizes the other elements of a web page, that includes Meta Title,all sot of Meta Tags, images, images are also considered as a important aspect of on page element for better chances of ranking on the search engine result pages with a professional approach of SEO Copywriting.
Every Industry requires a Expert SEO Copywriter for genuine and relevant content and not just to write additional copy pages to cover the space of the web pages.
When any user searches for any query on search pages, it shows millions of results from its database. A page ranking means the position of your web page displayed in search engine result pages. If your web page position is first for that particular search, than rank of your web page is 1.
SEO[Search Engine Optimization] means designing your website in such a way that it ranks 1st in search engine result page considering its series worldwide.
On-Page SEO – It provides a way to write good content, with good keywords selection, adding keywords at correct places, with appropriate page title, etc.
Off-Page SEO – It provides a way to build links, increasing back links by submitting your website to open directories, search engines, etc.
For both of these services one requires a Expert SEO Copywriter.