Personalized Lead Generation

There are several factors plays significant role in generating leads. While designing the landing page to generate leads make sure it doesn’t have to be overwhelming or time-consuming. If we look at some of the examples of the best converting lead generation websites, you can understand precisely what works — and most importantly, why it works to generate more leads. Following are the proven steps to boost conversion, if you bring them in your habit it will increase your site’s trust factor and authority.

Include a Contact Number and Post Forms on Every Page

Add contact number to your website to increase consumer trust, to add credibility to your offer. To increase leads make easy access to the actual lead generation form on your website. In the first step ask them for less information, this will make them to be part with their valuable personal details in the later stages.

Make Your Videos Speak to the User

To bridge the gap between online and off-line commerce use online videos, it will increase conversion rate greatly for wide range of industries especially e-commerce websites. For highest performing videos make them speak to the user rather than at them.

Consider the End-Goal

When you think of generating leads, begin with the end. What does a “lead” mean? If you can define this will help you to fix your testing and analytics goals even clearer, and also help you decide what exact actions you want the user to take as they go through each stage of your sales funnel.

Add Photos and Testimonials for Credibility

Testimonials are powerful marketing tool, but you can add photos, video or audio can take testimonials a step further to increase the credibility. But the rich media can be too bandwidth-consuming for lead generation website. To have a powerful impact add Solid testimonials and give support to your offer.

Use Trust Seals

Instead of installing a seal for pure visual security benefits, select the one which is backed up by a guarantee to the costumer, most of the top sites did this by using the Buy Safe guarantee, when customers see the seal 7.6% more likely to buy than those who don’t see.

Bottom Line is: Test, Test and Test

Before going live test these tips will do you a bit of good and help you to decide unless you test them for yourself and determine what works for your unique situation. Number of leads and quality is a conversion factor.
Using split test from one landing page to the next, you can check whether or not your lead generation efforts working. You should have right kind of testing and analytics software which will help you analyze exactly with real-time data.

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